6 features to help you make the most of Bullhorn Analytics
Recruiting is a complex process. With sales teams focused on winning new clients, recruiters working to place candidates, account managers nurturing existing relationships, and more, it can be hard to evaluate the health of your business – and what your next steps should be.
Accurate data can help gain visibility into crucial processes, but data on its own can only go so far. With actionable insights, data visualizations, and real-time dashboards, Bullhorn Analytics takes your data a step further to help guide your decisions.
To dive into the functionality of Bullhorn Analytics, we sat down with Bullhorn’s Zelda Savage and Joseph Buckley in the latest two installments of the Bullhorn Basics series. They showed us the ins and outs of analytics, the six modules that comprise Bullhorn Analytics, and how to make the most of them to gain a complete picture of your firm.
Read on for the highlights, or watch the webinars here and here for an in-depth look.
1. Oneview
Regardless of your edition of Analytics, Oneview is your standard landing page. It’s meant to be customized and tailored to what metrics are most important for you and your team, so you can instantly track performance against targets for different users or groups.
For those using the Enterprise edition of Analytics, everything below the priority metrics can also be customized. Plus, for businesses with split desks, separate pages can be set up for sales teams and recruiters, featuring metrics relevant to their roles.
“It’s the intersection of what matters to you with what matters to the customer,” said Buckley.
2. Jobs pipeline
The Jobs pipeline module is designed to help recruiters and sales teams track and manage their job responsibilities and progress, all within one place. You can easily view jobs owned by a specific user, plus activities related to those jobs, regardless of who performed those activities.
For Enterprise edition users (and as an option for Growth edition users), Analytics provides a choice between jobs pipeline and gamification features. When using the “assigned live jobs” metric, Analytics shifts the focus from job ownership to job assignment, giving recruiters clearer visibility on the status of jobs assigned to them, including those without any activity yet.
Jobs pipeline can also be toggled between sales and recruiting views. By using these toggles and additional options, you can filter to show all activity on jobs with contributions from specific individuals or focus solely on activities logged by a particular user.
No matter how you set it up, the jobs pipeline module gives your recruiters better access and visibility to the jobs they’re focused on now – and those they should be working on in the future.
3. Onpoint
Onpoint is most commonly used to report over metrics, but can also be used to report over ratios. Onpoint provides metrics and ratios for your entire team and individual contributors, so you can see who’s performing well and who may need additional guidance.
Two key ratios to track that Savage highlighted are client submissions to interviews and interviews to placements. If a client submission to interview ratio is high, submissions may not be converting well; if that ratio is low, submissions are converting well to interviews. The same is true for interviews to placements – a low ratio suggests that interviews are converting to placements. Tracking ratios like these help you gain a holistic view of the recruitment lifecycle and better understand where obstacles may lie.
With these metrics and ratios at a glance, the onpoint function helps identify improvement areas, such as candidate control, job prioritization, and follow-up practices, ultimately better helping you to support team members in specific aspects of the recruitment process.
4. Dashboards
Dashboards are Bullhorn Analytics’ latest feature, providing a comprehensive overview of recruiter activities and outcomes, as well as actionable insights to help guide data-driven decision-making.
Tiles at the top of dashboards track core activities, such as recruiting calls, candidate calls, and internal submissions. Below, actionable insights highlight areas needing attention, such as new candidates missing essential information (e.g., job title, phone number, email). Dashboard metrics can follow a global dashboard timeframe or be set individually for different timeframes, allowing for easy comparison without switching views.
The next row in dashboards displays metrics recruiters want visibility over but don’t directly control, such as client submissions. This helps recruiters identify any issues that may arise and follow up as needed.
Dashboards also allow for ratio comparisons over different periods. For example, comparing the ratio of client submissions to placements over the last 12 months versus the last 90 days helps identify trends and potential areas for improvement.
Customizing dashboards to the metrics that matter the most for your business will help you and your team focus on increasing your return on effort – that is, accomplishing the tasks that are most likely to result in a placed candidate or a closed deal.
5. Slice & dice
Slice & dice is particularly helpful when it comes to tracking and analyzing customer relationships and identifying the most promising opportunities. By focusing on existing and promising clients, companies can improve their business development efforts and job fill rates efficiently.
Reports built in slice & dice can be customized for more granular insights, including specific teams and additional activities. With these insights, you can quickly visualize trends, like clients with high placements, to identify cross-selling opportunities and analyze customer relationships in order to maximize business potential.
6. Trends
The Trends module is a powerful tool for tracking and visualizing performance metrics over time. Tracking metrics like job fill rate helps identify changes in client relationships that happen over time and helps guide your decisions to strengthen those relationships. Additionally, seeing the way metrics change over time enables better prediction and planning by recognizing patterns and seasonality in client hiring behaviors.
Leveraging the trends module helps you better understand top-level statistics and detailed trends that reveal the true dynamics of client interactions. By analyzing trends, you can identify areas for improvement and make data-driven decisions to enhance overall performance.
By customizing what’s inside these modules to your firm’s needs, you can spot areas for improvement, gain a complete picture of your firm, and secure growth for the long run.