TwoScots Recruitment

Before adopting Bullhorn Automation, TwoScots Recruitment had no email marketing strategy. The agency was unsure about their data quality, meaning they were hesitant to contact their candidates en masse. Plus, there were concerns as to whether their team could handle a potential influx of candidates from any campaigns.

Despite these concerns, the TwoScots Marketing Manager started experimenting with Mailchimp to contact candidates. Although Mailchimp brought some success, it wasn’t equipped to serve the agency’s specific recruitment marketing needs. “The issue was that Mailchimp was a disparate system. It was very manual and often it was hard to measure ROI or other tangible results for us”, explained the team.

TwoScots Recruitment recognised a need for a more integrated solution which could work alongside their existing Bullhorn ATS/CRM platform. During a conversation with their Bullhorn Account Manager, TwoScots Recruitment saw the power of Bullhorn Automation and chose to implement it for their agency.

Since implementing Bullhorn Automation, TwoScots Recruitment has seen significant improvements to their recruiting and marketing processes. All recruiting and automation tasks are performed in one platform. This means Marketing and Management teams can accurately track ROI from their various marketing campaigns. “We are seeing placements come through every month. We’re seeing jobs come through every month. This is all visible from our platform”.  Automation has not only increased their marketing output but also ensured data cleanliness and usability. Their high-quality data has enabled TwoScots Recruitment to develop and execute a thought leadership strategy using their own data. According to TwoScots, “It massively increased our capability to have data that’s usable for the consultants, as well as being able to put out actionable marketing and thought leadership based on our own data”.

The results of TwoScots marketing efforts highlight that reaching this scale of email marketing activity would have been impossible without Bullhorn Automation. In the last 90 days alone, they have executed 70,000 automations. “It’s changed the way people work in that they see actionable and real results from our marketing channels”, they said. “Our recruiters are also able to come to us and be more proactive.” Consultants are now proactively seeking marketing campaigns as they recognise the tangible value of Bullhorn Automation.