From chaos to clarity: Transforming your existing database with data hygiene
Healthy data is the foundation for strong candidate management and a good recruitment strategy. So, why is it something that often gets put on the backburner?
The webinar will address key challenges faced by recruiters due to inadequate data quality in their existing database, including poor business results, the reliance on external sources outside of their system, wasted time, and higher candidate acquisition costs. We will provide real-life examples of how clean data can overcome these obstacles.
Join us on May 23rd or June 5 to gain practical insights to make the most of your existing candidates with improved data management.
Erik Mateev, our expert in data hygiene and database utilization here at Bullhorn, and Raymond Pennie, Founding Director at Kyloe Partners, will explore:
- How creating a “database first” mindset will help your agency increase interviews, placements, and redeployments
- How a healthy data strategy can proactively engage your existing candidate base with accurate messaging and job recommendations
- Why implementing data hygiene tactics will help your agency achieve future success with AI and stay ahead of the curve
Want to skip ahead and get the key points? Here’s a summary of the key points covered:
Tip 1: Building community is key (7:40)
There is a shift in business community engagement – personal connections over large events are recommended
Less than 6% of clients hosted in-person events last year, highlighting untapped potential.
Genuine connections have great power for business growth.
Tip 2: Use multichannel with content that works (15:02)
A multi-channel approach to engaging clients is recommended. However, overcommunication is not encouraged, and tailored content is shown to be the way forward.
The insights discussed highlight evolving client engagement dynamics.
Tip 3: Personalisation is key (21:22)
Tailoring messages to individuals is better for response rates despite the time invested.
Utilising various information sources for a balanced approach within practical constraints is suggested.
Tip 4: Don’t get caught up in new logos (26:26)
Prioritising existing client relationships for business growth is key, noting their potential to yield better results than pursuing new prospects.
Nurturing existing relationships and leveraging client data to improve retention rates is recommended.
Tip 5: Data should be the driving force behind everything (31:01)
Data-driven insights will enable agencies to focus on reducing client churn and enhancing job fulfilment.
Ongoing metric evaluation is key to guiding teams effectively to adapt to market changes.