Spark Hire - Bullhorn UK

Crawford Thomas Recruiting:

Crawford Thomas Recruiting is a full-service Executive Staffing Agency with a global reach that focuses on a variety of industries including Sales Recruitment, Accounting & Finance, Information Technology, Pharmaceutical, Legal and Executive Management.

Crawford Thomas Recruiting began as an answer to the major challenge realized in the boom of 2003-2006: a clear market need for a high-quality, consultative, value-oriented approach to recruiting and staffing, delivered by a reliable staffing agency. Their client base is formed around companies that value the relationships and quality aspects of recruiting, instead of the typical recruiting strategy of quantity first and quality second, seen with other staffing agencies. The mutual commitment between the recruiter and client was born and continues to be the foundation of Crawford Thomas.

Their staffing agency intellectually partners with organizations so that they are able to understand how their recruiting needs tie into their business objectives. With that knowledge in hand, Crawford Thomas identifies premier candidates and provides crucial information in order to achieve recruitment and organizational success.

The Challenge

Crawford Thomas Recruiting was seeking a way to improve the standard interview process and reduce unnecessary in-person interviews. They wanted a platform that they could use both internally and for their clients.

In addition, Crawford Thomas Recruiting has multiple offices and they needed a way to support the locations that couldn’t interview certain candidates in person because of geographical barriers.

The Solution

Using Spark Hire + Bullhorn, Crawford Thomas is able to interview more candidates remotely and identify committed, better-quality candidates.

The integration makes it easier to efficiently connect with their candidates and improve how candidates are marketed to clients. This has resulted in a distinct competitive advantage, more placements, and increased revenue.

Steven Branstetter, Director of Recruiting at Crawford Thomas, says, “Spark Hire interviews allow our candidates the advantage of showcasing their presentation skills, beyond their resumes.” Recruiters are able to utilize video interviews as a way to efficiently connect with candidates and vet them before submitting them to clients.

The user-friendly functionality of the platform has made sharing, interviewing, and presenting candidates to clients much more seamless and collaborative. Additionally, the convenience of one-way video interviews makes it easier for clients to view video interviews at their leisure which saves time and accommodates busy schedules.

It gauges candidates' interest and shows us how much research they have done on our company. Oftentimes, we’ll reference a candidate’s video interview when making a final decision to bring him or her on board.

Steven Branstetter Director of Recruiting, Crawford Thomas Recruiting

The Results

Video interviewing has given Crawford Thomas the confidence to recruit remotely. Recently, it helped with a large client that is based in Canada. Leveraging video interviews, the team was able to successfully facilitate long-distance placements.

“We use it internally and as a value-add resource to offer our clients,” adds Branstetter.

Utilizing Spark Hire’s professional aesthetics allows users to customize how they present their video with company logos or specific titles and headers.

Spark Hire’s one-way video interviews are the first step in their candidate-focused interviewing process. “It gauges candidates’ interest and shows us how much research they have done on our company,” says Branstetter, adding, “Oftentimes, we’ll reference a candidate’s video interview when making a final decision to bring him or her on board.”

Branstetter says they love using the platform to ask a few of the pre-populated personality questions. “Historically, it’s easy to give a scripted answer to the more traditional interview questions; some of the more unique questions allow candidates a chance to show their creative side,” explains Brenstetter. In addition, the questions give the hiring team the ability to better connect with candidates on a deeper, more personal level.

Discover Spark Hire on the Bullhorn Marketplace

Spark Hire helps Bullhorn users efficiently connect with their candidates and improve how these candidates are marketed to their clients. The result is a distinct competitive advantage, more placements, and increased revenue.

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