5 Ways to Use Your Recruitment CRM to Engage Candidates
When it comes to candidate engagement, the “Why?” is the simple part. You probably know why it’s more important than ever to engage and satisfy candidates. The tricky part is the “How?” How do you turn candidate experience ambitions into reality? Your recruitment CRM is a great place to start. Here are five ways you can use your recruitment CRM to engage candidates.
1) Text your candidates
If you want to make your candidates’ lives easier, reach out to them through the mediums they use most frequently. For just about everyone, that means using SMS. If you have an urgent message for your candidates, a text is a great way to guarantee that they’ll receive it.
While email has a 20 percent open rate, text messages have an incredible 98 percent open rate. That’s higher than the percentage of people who like chocolate, beer, or ice cream! The best recruitment CRMs will offer SMS integration so that you can send and receive text messages quickly through your recruitment CRM. As an added bonus, your recruitment CRM will automatically track your text activity as part of your communication history with the candidate.
2) Personalise your emails
Starting your email, “Dear candidate” is a surefire way to show your candidates you don’t care. But if there’s any enemy of great candidate communication, it’s time. You may want to write great personal letters to every candidate, but to do so for each candidate at an appropriate frequency would take a thousand lifetimes.
The solution? Use a recruitment CRM with a mass mailing tool. The mass mailing function allows you to reach many candidates with one message, and it uses the data from your recruitment CRM so you can personalise each message with minimal extra effort.
3) Reach out at the right time
So much of the candidate-recruiter relationship depends on time. When should you reach out to a candidate? How long is too long to follow up? How frequently should you check in with a successfully placed candidate? A recruitment CRM with predictive intelligence takes out the guesswork so your recruiters can reach out to candidates at the appropriate time.
4) Streamline the onboarding process
The candidate experience doesn’t end with the placement. If the onboarding experience for the candidate is miserable, she’ll remember. A lot can go wrong with the onboarding process: communication can die down, paperwork can slow down the process, and in worst case scenarios, candidates will fall off in the time between the offer and the start date. Use a recruitment CRM with onboarding integration to get rid of the paperwork that can make starting a new job needlessly difficult.
5) Be attentive
You don’t need to be a mind reader if your recruitment CRM can be one for you. If you leverage a recruitment CRM with predictive intelligence, it will alert you to candidates that need special attention. By keeping up your communication regularly, prospective candidates will likely be more receptive should an opportunity arise.
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