Make Analytics Work For You – Even If You’re Not A Data Guru

Many recruiting firms today are seeking the clear and measureable ROI that their competitors are seeing from investing in business intelligence software. But, some folks believe that they, or their team, may not be ready because they don’t have explicit math, statistics, analytics, or other types of quantitative expertise that these applications require. But, there is good news! Analytics expertise is not necessary to use – or to achieve significant returns – on analytics software! A recent study from Nucleus Research, a firm that specializes specifically in measuring the ROI of technology, showed a very encouraging finding:

Most users of business intelligence software were beginners – they had no advanced data skills, but still saw significant returns.

So why is it possible for non-data people to leverage these tools?

• Better visualization makes it intuitive: Today’s software tools reflect an ever-improving understanding of user interface design, or said more simply, they make it easier for people to understand what they are looking at by displaying information in a more intuitive way. This means that it’s less important to be able to decipher the meaning behind x- and y-axes on charts, etc. The software will make it obvious for you!
• Software does the work for you: If you’re looking to forecast your business on your own, doing so manually requires working through a lot of data on your current pipeline, typical close rates for your firm, etc. When you have business intelligence software that can harness the data from your Bullhorn Recruitment CRM, it does all the work for you! Algorithms running behind the scenes will give you a forecast, and one that is more statistically accurate than one done with Excel or other manual techniques. This is just one example of the myriad ways software can automate your analyses. No need to know the math!

So stop holding back, and check out the reports and dashboards included in your Bullhorn recruiting software, or reach out to your account manager to learn about the advanced analytics capabilities with InsightSquared. You’ll be able to see results quickly, even without that stats Ph.D.!

This Bullhorn Blog post was written by Kristin Zajac.

As a former Product Marketing Manager at Bullhorn, Kristin shaped the market position and message for Bullhorn’s recruiting technology solutions. She also worked closely with the Bullhorn sales team to help them become experts in Bullhorn’s products. Prior to Bullhorn, Kristin worked at Intuit in product marketing, and as a subject matter expert for a variety of industry analyst firms.

Kristin earned a Bachelor’s degree in Psychology at Boston University and an MBA from MIT’s Sloan School of Management.