10 Ways to Grab a Candidate’s Attention with Your Content

by

Captivating content can be the difference between winning a candidate’s attention and putting him or her to sleep. Is your written communication up to the task? Use these 10 tips from Haley Marketing to transform the content on your websites (blogs, resources, etc.) and in your messages to prospective candidates in email and social media.

1) Write headlines in the form of a question. People just can’t resist answering a question—even if they only respond to themselves.

2) Create headlines with ego appeal. Everyone wants to be respected and liked and will gladly read beyond a headline which promises how to accomplish this.

3) Use “you” in your headline and beyond to involve the reader and personalise your copy.

4) Be brief. Get your point across in the fewest number of words possible if you want to grab and keep the reader’s attention.

5) Pay attention to type. The right typeface can encourage people to read your message. If a reader has to struggle to read the headline, the chances they’ll continue reading are slim.

6) Use white space to focus attention.

7) A picture is worth a thousand words. Use graphs and charts where appropriate.

8) Use indents and bullets to break up text and draw attention to important points.

9) Use bold, italics, or underline (but not all three) for emphasis.

10) “Use pull quotes to grab attention to important information contained in the document.”

For an expansive collection of marketing techniques, you can use to attract candidates or clients, check out Haley Marketing’s full list here.

 

Back to Toolkit Grow Your Business With Bullhorn

---