The Bullhorn Marketplace gives customers the choice, confidence, and customization they need to innovate with agility to differentiate from their competition. Ultimately, our customers can choose from a wide array of staffing technologies, feel confident in validated integrations,
and create a customized solution for their business.
With the Bullhorn Marketplace, businesses and technologies of all sizes can feel empowered to build repeatable, validated integrations that will enhance the tech stacks of our joint customers. Marketplace Partners are driving better business outcomes, more productivity, and better relationships for our customers.
Check out some of the reasons that staffing customers are leveraging the Bullhorn Marketplace, and find some of their tech stacks here. For more on our partner ecosystem, read this blog.
We continue to update our programs and resources based on the needs of partners like you, but the guide to follow is intended as an overview of the processes and resources that will make you most successful.
[CONFIDENTIAL] Please Note: The content of this Program Guide is subject to the confidentiality clause in your MPA. As such, it should not be distributed outside of your organization.
Getting Started as a Bullhorn Partner
Whether you’re upgrading from a custom integration, moving from the Bullhorn Developer Program, or starting completely fresh in the Marketplace, our goal is to get you up and running as seamlessly as possible. We’ve created a handful of resources that outline everything from partner milestones and technical resources to the staffing industry and our value propositions.
Partner Marketing Resources & Branding Guidelines
One of the many benefits of the Marketplace is the opportunity for marketing collaboration. You’ll find guidelines for all content opportunities below, and should sync with your Partner Manager regularly on any additional opportunities to engage in co-marketing.
Webinars: While we don’t plan and host individual Marketplace partner webinars, we are often willing to join and/or support partner-hosted webinars that align with Bullhorn’s overarching strategy and positioning.
Internal Marketplace Newsletter: If you have any special offers, content, or communications that you would like our support promoting, we promote these to our sales team in a monthly Marketplace Newsletter.
Bullhorn brand guidelines can be found here. Please note that press announcements of our partnership are not generally permitted. Refer to Section 5. Promotion; Conduct of Partner’s Business in the Marketplace Partner Agreement for important information on obligations.
Partners are not permitted to bid on Bullhorn product names.
Partner Sales Enablement Resources
Looking to get more involved with the Bullhorn sales team? The overview below lays out all of those potential opportunities with you. You should discuss specific participation with your Partner Manager.
Bullhorn Product Resources
We want our partners to feel equipped with the product resources and knowledge that are essential to their success, and the success of their integration.
We share all product releases via our Customer Blog. To find these, filter your blog search to “Product”, or subscribe to one of more of our blogs to get content sent straight to your inbox.
Activating & Supporting Your Integration
Our goal is to deliver an incredible joint-customer experience with our partners. To make this happen, it’s crucial that our respective technical support teams are consistently aligned, and that we’re working together to ensure that our joint-customers’ questions are answered.
Integration Validation:
The Bullhorn Marketplace Support team will use your completed validation documentation to create activation documentation for your integration. This documentation includes a description of the integration, the steps required for activation, and a recorded demo.
Joint-Customers Activating Your Integration:
Each customer must request activation of your integration by raising a support ticket via their normal support channels. The Bullhorn Marketplace Support team will work with you and the joint-customer to activate the integration in their instance, enabling all required components of your integration.
Once the integration is live, Bullhorn Marketplace Support will notify the customer. You are responsible for providing any required training and information about how to use the integration.
Technical Support of Joint-Customers:
As a Marketplace Partner, you are responsible for providing the first line of support for your integrated solution, in addition to any necessary information required for customer use of the integration. You are expected to answer customer questions related to either set-up or integration workflow.
You must provide Bullhorn with an email contact to which Bullhorn may direct inquiries related to your integrated service. This can be a Partner Manager contact, sales contact, or customer support contact. You must also provide Bullhorn with a senior-level support contact (email address and phone number) for any and all major support escalations.
For questions and issues that can only be resolved by Bullhorn:
You should raise tickets with Bullhorn Marketplace Support (marketplacesupport@bullhorn.com) to help troubleshoot errors, bugs, or unexpected issues with your integration. To escalate high-priority, unresolved issues, you should call in to support directly and reference your ticket number. Details about our Support lines can be found here, with regional numbers provided here.
Please Note: Bullhorn Marketplace Support will respond to your tickets from bullhornsupporttickets@bullhorn.com, but your team should NOT email this address to open a ticket. Additionally, you should not advise customers to raise tickets with marketplacesupport@bullhorn.com; this address is for partners only.
Both you and Bullhorn should use commercially reasonable efforts to: 1) respond to respective support tickets within 2 business days, and 2) respond to customer inquiries within 1 business day via phone, web-based support, and/or email support.
Partner FAQs
This Program Guide is not entirely exhaustive, and you may still have outstanding questions for us. We’ve put together a list of frequently asked partner questions for your reference and convenience, but you can always reach out to your Partner Manager if you aren’t able to find the answers you’re looking for.